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Climate impact of AI: a lack of consensus and the challenge for communications
The environmental costs of building and running AI models are coming into sharper focus. Yet it’s unclear whether AI’s impact on the environment outweighs the benefits it brings. In this blog, we explore this and look at some of the ways we, as communicators, can help.

Science communication across Asia: a kaleidoscope of styles
Discover practical tips from Stempra’s recent Lunch and Learn, as our blog captures expert advice for navigating science media in Asia from leading voices in China, India, and Japan.

The journey of a genomic research press release guide from Japan
By Fuji Nagami, Professor of Tohoku Medical Megabank Organization, Tohoku University (Japan), Misaki Arakawa, Researcher Have you ever wondered about the following things when writing a press release? ― “The researchers of this study asked me to support their conclusions, but isn’t it too much of a leap based on the results?”, “If I write […]

The secret sauce for storytelling in science
By Freya Robb, Senior Press Officer at the Science Media Centre and Stempra committee member In communications we know the importance of a good story, whether pitching to a journalist or producing our own content. So it was good to make some space to go over best practice with experts to speak at the Press […]

7 tips to help prepare for and handle a communications crisis
By Arjun Sanganee, Stempra committee member I had the chance to chair the recent session on Issues Management and Crisis Communications during the Stempra Press Officer Training Day. While I haven’t (yet!) been at the centre of a full-blown media storm, I’ve definitely navigated my fair share of tricky situations that could have easily tipped […]

Make the most out of your press releases
Xantha Leatham, Executive Science Editor at the Daily Mail, shared her notes on what works for journalists when it comes to research or science press releases, and equally important what doesn’t work.
Useful Links
- Stempra Guides
- 2019 Stempra Guide To Being A Media Officer
- Preprints: A checklist for press officers
- Specific topics
- General guides
- Sense About Science guide for scientists on how to deal with the media
- Using statistics in the media
- Resources from the Royal Statistical Society
- Making sense of statistics from Sense about Science
- Dealing with controversial issues
- The Science Media Centre’s page for press officers
- Media copyright
- Factsheet on UK copyright law
- International media
- BBC’s guides to the media landscape in each country
- Science Media Centres around the world
- Peer review
- A Peer Review guide from Sense about Science
- Useful science conferences
- The AAAS conference
- World Conference of Science Journalists
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