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View Resources“It’s greed that makes you fat,” wrote Amanda Platell in the Daily Mail back in 2017. “Fatties lack the willpower to stop eating.” I realise that the sole purpose of Mail columnists is to raise the nation’s blood pressure, but this piece so incensed me, I was determined to challenge in somehow. The opportunity came […]
News and BlogsBack by popular demand, this year for our end of year social we are hosting a fabulous science quiz. Come along and show us your brains! Join us on Monday 09 December for a celebration of science and collaborative, competitive fun as we enjoy a pub quiz to round out 2024’s Stempra events. We will […]
Since we started on the daunting task of analysing hundreds of press releases and news articles in 2012, there have been several studies, including our own, presenting evidence on the topic of caution vs hype in news and press releases. The main conclusions from this research are: Cautious press releases still get news. The main […]
I used to think dealing with the media was easy. In my first job which involved media relations, my press releases were widely picked up, letters to editors were usually printed, and I never had a shortage of TV and radio bids. Coverage was sympathetic and shaped the wider debate. But looking back, there were a […]
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The training events are excellent. I got to meet senior science editors at the BBC, ITV, Guardian and Channel 4