Press Officer Training: Part One: Building Trust in Science

1 February 2021
Details
  • Start: 14:00
  • End: 15:30
  • Location:

14:00 – 14:45 Understanding statistics and avoiding hype

Dr Deirdre Toher, Royal Statistical Society Ambassador and senior lecturer in statistics at UWE.

Hear from a friendly statistician on why and how we should use statistical significance, p-values, absolute and relative risk in our press releases. Learn how to communicate the difference between an observational study and a randomised controlled trial. Ultimately, know how to avoid hype and build trust in your research communications.

14:45 – 15:30 What’s the point of science press officers?

Being a press officer isn’t just about getting coverage. What is the impact of our work? Our panel of senior comms professionals discusses the changing role of science press officers and their value to different organisations.

Panel:

Nancy Williams, April Six

Laura Gallagher, Imperial College London

Emma Gilgunn-Jones, Royal College of Obstetricians and Gynaecologists

Chair:

Rob Dawson, Stempra

Sign-up for all three sessions will be done through Eventbrite. The link for the first session is now live, please book early: https://www.eventbrite.co.uk/e/press-officer-training-part-one-building-trust-in-science-tickets-137185638939

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The Press Officer Training is supported by NIHR and EurekaAlert!

Booking for parts two and three will soon be made available. Please keep an eye on the website for further details.

The further two sessions are:

Pitch Perfect

8th Feb 12:00 – 13:30

Hear from a panel of journalists about stories that interest them and how to pitch. There will also be breakout rooms for more focussed discussion with each journalist.

Telling Your Story

15th Feb 14:00 – 15:30

In the final session, we will hear from three case studies detailing how to make the most of the full range of comms channels available today. From award-winning stories to making viral visuals, you’ll learn about success with multichannel campaigns.