Press Officer Training Day Part Three: Telling Your Story
15 February 2021
After a STEMPRA-record-breaking first session (with 130 attendees), we are delighted to announce that booking is now open for the third and final session.
15th Feb 14:00 – 15:30
In the final session, we will hear from three case studies detailing how to make the most of the full range of comms channels available today.
Multichannel campaigns, a case study
Naomi Clarke is Senior Communications Officer at The Academy of Medical Sciences. Naomi joined the Academy in May 2017 to support the media launch of the Academy's landmark 'enhancing the use of scientific evidence' report. She helps run the Academy's press and media office, supports digital communications and leads the Academy's media training for women Fellows and grant awardees. Naomi was named a PR stars of the future in PR Week's 30 Under 30 2020. Naomi will highlight work on 'The Departure Lounge', a pop-up 'shop' opened to encourage a national conversation about death and dying.
Visual stories that go viral
Sophia Smith Galer is an award-winning journalist, presenter and self-shooter for the BBC World Service. She covers the intersection of culture, faith and ethics – armed with a following of 160,000 TikTok users. She was one of the first journalists in the UK to be experimenting with TikTok as a storytelling tool and in late 2020 was named in the top 100 UK content creators. She will talk about the use of visual and digital storytelling in her work.
Women of NASA - a producer's perspective on an award-winning story
Jim Taylor is a BBC broadcast journalist who was part of the team that won the Association of British Science Writers 2019 Royal Society Radio Prize for their feature on the Women of NASA for Five Live. He'll talk us through the story, why it was a success and his tips on what makes non-science journalists tick.
Please sign up through our Eventbrite link, booking is free and open to all