A new labelling system for medical press releases
21 June 2018
Last year the Academy of Medical Sciences (AMS) published their new report on enhancing the use of scientific evidence to judge the potential benefits and harms of medicines. They conducted a survey that found that only 37% of the UK public trust the information they get from medical research. This shocking finding, undoubtedly fuelled by recent media controversies on statins, Tamiflu, and e-cigs, formed the backdrop to a long and comprehensive list of recommendations by the AMS about measures we could take within the scientific community to increase public trust.
Of around 30 specific recommendations in a 115 page report, a total of four are aimed at press officers working in medical research. Those that came to Stempra’s November event last year at the AMS will be aware the Science Media Centre was tasked with developing a labelling system for press releases that summarises the kind of study, what stage the research is at and whether it is peer reviewed. Over the last few months we’ve been working with a group of press officers who’ve been piloting the system, and have also been seeking feedback from journalists. We are now ready to roll out the system from July onwards and are keen to tell Stempra members all about the system and how it works!
Come along to this event to hear from the SMC about the labels and from some of the press officers who have been piloting the system to find out what it could mean for your press releases.
Please note this event is for Stempra members only; you can become a member here.
Book a place here.
When: 18:30 (for a 19:00 start), Thursday 21 June 2018
Where: Science Media Centre, fifth floor, Wellcome Collection, 215 Euston Road, London, NW1 2BE