Science Press Officer Training Day

21 March 2014
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Event write-up The FREE Stempra press officers’ training day brings together interdisciplinary science, technology, engineering, mathematics and medicine PR professionals from across the UK. Speakers include journalist, statisticians, PR evaluation experts and more… Stempra is an informal network set up to bring together people working in science communication. We offer the opportunity for people to get together and share information and expertise. When: Friday 21st March 2014, 10:30-16:30 Location: The Geological Society of London, Piccadilly, W1J 0BG Map: Click here for a map Cost: Free, registration required Registration: Please email training@stempra.org.uk with your name, job title, institutional email address and phone numbers Stempra press officers training day agenda 10.30-11.00 Registrations + coffee 11.00 Introduction from Ruth Francis, Stempra chair 11.10-11.30 Who are you talking to? Kick off session talking about how to think about your audience and what you are trying to achieve to develop a comms strategy 11.30-12.20 Why numbers matter in science PR Becky Hothersall, Bristol University 12.20-1.00 PR writing Richard Hoey, Institute of Cancer Research 1.00-2.00 lunch 2.00-3.00 What journalists want Penny Sarchet, Research Fortnight Paul holland, Cambridge News Gareth Mitchell, BBC Click Alok Jha, The Guardian 3.00-3.45 Creating a buzz: online engagement beyond twitter Kelly Oakes, Buzzfeed Katie Stotter, Laura Wheeler, Digital Science 3.45-4.30 Measuring success in the new world Ian Theo, Government Communication Service Joe Winters, IoP Bryony Chinnery, Kaizo 4.30 Drinks and networking  

Mock Image Credit: Heinrich-Böll-Stiftung, Flickr